MEDUSA

How to play MEDUSA

The event is positioned as knowledge-sharing infrastructure for the industry rather than a SOFTSWISS sales platform. With SOFTSWISS positioned as host rather than presenter, the focus stays on where senior technologists think the industry should be putting its investment and attention over the next six to twelve months.

Dunn pointed out that ICE saw the same demand last year, with the Innovator Challenge alongside Microsoft and keynotes from the likes of AWS and Huawei.

This year, the team is responding with a new initiative, Hall 7. The launch of Hall 7 represents a stronger platform to drive the next phase of iGaming innovation.

How to play MEDUSA

That positioning has clear trade-offs. High-volume, template-driven studios rarely lead the market on standout mechanics. What they do offer is a steady pipeline for operators and a familiar, low-friction experience for players across a large library.

3 Aztec Spells fits neatly into that pattern. It is best read not as a landmark launch but as evidence of a content engine designed to keep Spinomenal’s numbered, theme-clustered families growing.

On the strength of this release and the surrounding catalog, the provider appears committed to that model for the foreseeable future. Iteration and volume over reinvention, for now.

About MEDUSA

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.