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What is Susu Koko?
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.
At least one well-known cable network has a financial stake in a major prediction market operator.
What is Susu Koko?
Land-based gambling can attract international investment. Cirsa expanded its Marrakech presence last November. Private online betting has no equivalent licensing route.
Cirsa’s own IPO prospectus is blunt about it: “Online gaming only exists for betting, which is operated by a state agency,” it says of Morocco, adding that online casino games “are not allowed”.
The same divide exists in Tunisia and Egypt. Governments there have focused on prohibition and enforcement rather than opening online markets to private operators.
How to play Susu Koko
The second legs of the Europa League are in action on Thursday night and with four English teams in action, will Arsenal, Manchester United, Tottenham Hotspur and Leicester City all qualify?
One of the most recent English teams to win the UEFA Europa League was, of course, Manchester united, who took the title four years ago.
Can anyone emulate the Red Devils this year? Let’s look into our crystal ball and find out!