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For enforcement authorities, however, the challenge is not simply estimating its size. It is keeping track of an ecosystem that can continually change domains, infrastructure and acquisition channels. That is where Madsen sees Trace2Trace fitting in.
One of its investigations concerns a specific globally renowned brand. Madsen says an initial scan identified around 1,600 domains, followed by another roughly 4,500 associated with this operator. That puts the number identified so far at around 6,000, although he believes the actual figure is considerably higher. “I think what we’ve found so far is only a small part of the overall picture,” he says. “I’m almost certain the real number is at least twice as high.”
Euromat’s report has suggested that a core group of 25 offshore operators are generating up to 64% of European traffic to the black market.
How to play Google News - Daily Headlines
Announced on Wednesday, the all-share deal is expected to close in Q2 2027, forming a combined group with a pro forma adjusted EBITDA of around €2 billion ($2.3 billion).
Cirsa’s implied pro forma value, before synergies, corresponds to an multiple of approximately 6x its expected 2026 EV/EBITDA which will be between €800 million and €820 million, according to the operator’s most recent earnings.
According to a joint press release, the combined company would hold “undisputed leadership positions” in both Italy and Spain, with the group set to hold a duel listing on the Milan and Spanish stock exchanges.
How to play Google News - Daily Headlines
Çelik said: “If we can eliminate this sector, we will also minimise the funds flowing into the hands of the next criminal organisation.”
The president of the Turkish Green Crescent Society, Associate Professor Mehmet Dinç, expanded on this point, highlighting the relationship between supply and demand in the fight against illegal betting.
“In the fight against gambling, combating supply alone is not enough,” he said. “Combating demand alone is not enough; merely shutting down websites is not enough. This is an ecosystem: it starts with advertisements and continues through social media, sporting activities, influencers, games, mobile applications, payment systems, loans, bets, losses, debt and continued betting.”
