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Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.
A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.
“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.
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In a statement, Genuis Sports said Prediction.com sought to address the “fragmentation” caused by users visiting platforms separately to access pricing information.
“As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational,” Sean Conroy, EVP of rights and partnerships at Genius Sports, said of the launch.
“By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the US.”
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By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.
The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.
“In simple terms, what we have undertaken is a shift from machine-assisted human trading to human-assisted machine trading,” Lamb explains.
