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At launch six months ago, Brereton told iGB that Bet St George would use the experience he gained applying advanced data models in the medical sector to improve the customer experience in betting.
“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”
The Gambling Commission suspended both licences with immediate effect on 28 August after enquiries revealed suspected social responsibility and AML failings. Reviews are now taking place under section 116 of the Gambling Act 2005. But in the wake of the suspension, the two sites have bowed to the inevitable and shut down completely.
About Captain Kraken Megaways
A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.
While sports event contracts are currently the tentpole category for the prediction market industry, data indicate bettors and traders are embracing other categories.
Fullstory points out that while 62% of consumers have dabbled in sports event contracts, 42% traded economic or financial derivatives on a prediction market while a comparable percentage transacted in an election or political event contract. More than a quarter traded at least one entertainment or pop culture derivative.
About Captain Kraken Megaways
Hosted by the African iGaming Alliance, the week brought together a range of stakeholders in the African sector.
CEO Peter Kesitilwe recently told iGB he hopes the first Africa Safer Gambling Week will be the beginning of a new era of collaboration that boosts player protection efforts.
“We want Africa Safer Gambling Week to create a platform for ongoing cooperation,” he said.